The Gateway To The 380 Million Consumer Market Of The East African Region

Focus Africa'2012, Tanzania International Trade Exhibition is the largest trade event held annually in Tanzania, the hub of the vast East African market. The number of exhibitors and visitors in 2012 is expected to rise by at least 20% since an aggressive campaign has been launched.

Trade visitors from all over East & Central African countries are being invited directly and in collaboration with several regional trade bodies in Kenya, Ethiopia, Uganda, Somalia, Mozambique & Zaire and many more. The exhibition attracts exhibitors from more than 30 countries and visitors from all over East & Central Africa, thus giving exhibitors an excellent opportunity to explore several countries in one time

The event would attract Manufacturers Importers Exporters Traders & Distributors of related Products, Equipment & Machinery, Manufacturers-Importers-Exporters associations, Govt. Private purchasing organizations etc. from East-Central-Southern African countries. Read more......


Major Categories

Industrial Vehicles Auto spare parts
Industrial machinery Building construction Safety - security
Plastic, rubber Automobiles Spares & accessories
Oilfield, gas petroleum Minerals Metals & chemicals
Printing, packaging Office automation Furniture
Consumer House hold Food
Agriculture Garments Textiles
Cosmetic Perfumes Fashion accessories
Leather items Jewellery Gifts
Electronics Information technology Computers and accessories


Event Promotion & Visitor Generation Program

The event is supported by a very effective promotion campaign that includes:

  1. Mailed / Posted Invitations to establishments and professionals of the entire industry including importers, traders, manufacturers, exporters & re-exporters, distributors, agents, traders, wholesalers & retailers, government agencies, service providers, related media, business promotion agencies etc.
  2. Email Invitations to all the above.
  3. Advertising in local and regional newspapers, publications, magazines, directories and related catalogues.
  4. Advertising in the National Radio, FM and TV
  5. Hoardings & Billboards
  6. Telemarketing
  7. Internet promotions
  8. Press coverages
  9. Visits to top firms in the industry.
  10. Roadshows