Why Participating

The organizers will carry out an aggressive campaign throughout Tanzania and neighboring East African countries to ensure maximum number of quality trade visitors that will include:

  • Manufacturers
  • Importers
  • Exporters
  • Traders & Distributors of related Products, Equipment & Machinery.
  • Govt. & Private purchasing organizations






How willvisitors be targeted
A dedicated international and regional marketing campaign using the key industry publications, street signage, targeted mail outs, newsletters, website and press-conferences to advertise the event. The event will be promoted to trade visitors throughout the East African Region.

  • Direct mailing of 50,000 trade visitor invitations
  • 5000 VIP invitations hand delivered to leading businessmen and VIPs in Tanzania & adjoining East African countries.
  • Direct mailing to vast existing visitor database.
  • Pre-show and Post show coverage in the official trade journals for the event.
  • Editorial and advertisements in local and international trade journals.
  • Editorial and advertisements in key newspapers in Tanzania.
  • The show newsletters mailed directly to potential visitors and delegates.
  • Many attractive promotional and gift hampers during exhibition in order to attract large number of audience.